The foundation of an
effective marketing effort begins with the overall plan. The old
adage “Plan your work and work your plan” may be cliché but is often the
difference between success and failure to execute your marketing
goals. W.M.M.cGuire will help you define very specific and
measurable short and long term goals that are achievable and within your
budget.
Discovery: Development of Marketing Roadmap
Based on your unique value
proposition, niche market, and other firm and industry specific considerations,
W.M.McGuire will develop a detailed report that factors how to identify the
best avenues of opportunity to pursue. The roadmap will include recommended
best practices and tactical deliverables (with any associated budgets), such as
website enhancements, social media account set-up, events, webinars, podcasts,
white papers, email campaigns, public relations, and content marketing.
Implementation: Strategy and Tactical Support (After the
completion of the Marketing Roadmap)
Based on your preference,
we’ll work with your internal team and work closely with a network of industry
knowledgeable designers, writers, and creative resources. We’ll develop a
custom marketing calendar to coordinate logistics and ensure that your program
stays on track every step of the way. We’ll also build in performance
measurements for tracking and reporting with ROI goals.